White Stuff

[Georgie Clark]

Hi there everyone,

A big ?thank you? for all your comments about White Stuff over the past few months ? it has in turn kept us entertained and sometimes slightly disturbed!

White Stuff is still an independent, owned and run by its founders George Treves and Sean Thomas ? who started out by flogging sweatshirts from the back of a van in the French Alps back in the 80?s to avoid going back to Uni.

?Boys from the White Stuff? was a pun on the famous Alan Bleasdale play at the time ? ?Boys from the Black Stuff?. The ?white stuff? was the snow.

We?re just plain old ?White Stuff? now.

With that in mind, though we are a bit bigger these days, we try to avoid the High Street and you will find no sweatshop ?bargains? in our stores.

We sell a lot more than skiwear nowadays too ? we?ve all grown up(old!) and you?ll just as likely find us watching the kitesurfing at Watergate Bay as up a mountain, heliskiing.

We look forward to being part of the East Dulwich community ? a bit of competition won?t do any of the other indies any harm!

For those of you who were rather kinder about our arrival(!) ? print this to qualify for a 10% discount voucher to use in store in our opening week ? alternatively, just pop in for a cup of tea and a natter.

Lee Cooper

lee@whitestuff.com

?Creative? person at White Stuff

[georgia]

Cheers for this and I for one will be popping in at some point to have a look.

[Loz]

Georgie,

When is opening week??

[reidos]

A welcome addition to LL in my opinion.

[kingtubby]

well done and a welcome addition to the high street...

[Louisa]

I find it amusing how White Stuff feel the need to stick a junior member of staff onto a forum such as this and try to warm us to the new store with a discount of sorts. You claim you will be competition for the indies? You talk as though you are selling clothes from a couple of local London based stores, when in fact you have stores all over the UK and in France! You are a large chain in the making, why try to hide that fact? You avoid the High Street, but in turn attract High Street names! lol

You point out you have no 'sweatshop bargains' - does this mean you will be selling overpriced goods for yummies and their offspring? Where do other people go to buy clothing? I shall be coming in for a cup of tea, and you can have a piece of my mind whilst i'm in there!

regards,

Louisa :)

[Georgie Clark]

We open tomorrow! Wednesday 8th August, look forwrad to seeing you all!

[georgina]

Here here! A welcome addition indeed

[ClareC]

Looking forward to having a look around, will certainly come along armed with my voucher :-)

[Jah Lush]

I'll certainly pop in at some point later in the week. Welcome to Lordship Lane and good luck to you. And, hey Louisa, where do you get off? Where on earth do you get your anger from? If you haven't got anything nice to say (which is usually the case) don't bother.

[Alan Dale]

Hello Lee. How was Cowes week?

I have been one of your detractors here on the forum and whilst I still maintain that I would be unlikely to wear any of your clothes I am not ruling out drinking your tea. Furthermore I am hoping that my children will end up considerably posher than I am so I might well be clothing them at your store.

I do hope you make a fortune in East Dulwich and continue to attract the jeuness dor'ee to this now incredibly prosperous neighbourhood.

[MadWorld74]

hhmmm....in my mind you just don't seem to 'fit in' with the others stores on LL. You stand out like a big sore thumb.

Sorry, you don't have my vote, just because I already see LL turing into Northcote Road (Yes I know we've heard it all before)

I'm with you, Louisa on this.

[Louisa]

Oh ok Jah Lush, so i'll just avoid the issues and pretend everything is fine and there isnt any disingenuous marketing going on here. You need to go to specsavers if you really cant see what this is all about.

[Alan Dale]

MadWorld74 Wrote:

-------------------------------------------------------

> hhmmm....in my mind you just don't seem to 'fit

> in' with the others stores on LL. You stand out

> like a big sore thumb.

>

> Sorry, you don't have my vote, just because I

> already see LL turing into Northcote Road (Yes I

> know we've heard it all before)

>

> I'm with you, Louisa on this.

Think not how White Stuff can fit in with Lordship Lane but how Lordship Lane can embrace the White Stuff.

[MadWorld74]

ay? you've lost me Alan Dale.....why should I embrace the White Stuff?

[ClareC]

I'm with you Jah Lush! I'm not one to avoid issue's but there are ways to go about things! If William Rose's success in East Dulwich leads them to open more shops elsewhere will they be tarnished too? Green and Blue have a Clapham store too..... at what stage does an independent become too successful to be deemed acceptable?

[Loz]

I'll be popping in for a look. Are you going to be doing snowboarding gear?

But 10% discount??? Now you *know* you can do better than that...

(PS Your website menuing is broken in Firefox. Tut tut)

[MadWorld74]

Green and Blue have a Clapham store as well....yes I know. Please stop making links with ED and Clapham! I can't stand it. If I wanted to live in Boredomville (Clapham) I'd be there now wouldn't I.

[Louisa]

'at what stage does an independent become too successful to be deemed acceptable?'

When it is no longer an indepdent but a large high street name across the whole of the UK, and also in Europe..

[snorky]

Nice bit of free advertising and publicity for your new money making location - please dont patronise us by wanting to be part of the community - yoyu caare littel for the "community" - you are there for the money - thats it - at least be hionest when you open your mouth/post on a site.

[Jah Lush]

Thanks for the tip Louisa, but I already where glasses. Next time I go for a check-up though should I go Independent or the high street chain you suggest?

[ClareC]

And there was me thinking that any business's objective was to make money! The comment about Green and Blue was that they have more than one store, not that ED is linked to Clapham. I have just checked the White Stuff website and they claim to have "over 35 stores" does that really make it a "large high street name across the whole of the UK, and also in Europe"?

[Michael Palaeologus]

Louisa - what problem do you have with teh success of other people?

[Annasfield]

I'm with Jah Lush on this one - everyone starts somewhere, good luck to White Stuff I say and welcome to East Dulwich. Every business on Lordship Lane is there to make money, I doubt that the shopkeepers wake up in the morning and ponder their day ahead and what their business will do for the "community".

White Stuff coming to ED will be good for Lordship Lane as surely people will come from elsewhere and bring trade to the other local shops.

[Loz]

  Quote

Next time I go for a check-up though should I go Independent or the high street chain you suggest?

Ouch. Touche.