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Hi there everyone,


A big ?thank you? for all your comments about White Stuff over the past few months ? it has in turn kept us entertained and sometimes slightly disturbed!


White Stuff is still an independent, owned and run by its founders George Treves and Sean Thomas ? who started out by flogging sweatshirts from the back of a van in the French Alps back in the 80?s to avoid going back to Uni.

?Boys from the White Stuff? was a pun on the famous Alan Bleasdale play at the time ? ?Boys from the Black Stuff?. The ?white stuff? was the snow.

We?re just plain old ?White Stuff? now.


With that in mind, though we are a bit bigger these days, we try to avoid the High Street and you will find no sweatshop ?bargains? in our stores.

We sell a lot more than skiwear nowadays too ? we?ve all grown up(old!) and you?ll just as likely find us watching the kitesurfing at Watergate Bay as up a mountain, heliskiing.


We look forward to being part of the East Dulwich community ? a bit of competition won?t do any of the other indies any harm!


For those of you who were rather kinder about our arrival(!) ? print this to qualify for a 10% discount voucher to use in store in our opening week ? alternatively, just pop in for a cup of tea and a natter.


Lee Cooper

[email protected]


?Creative? person at White Stuff

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I find it amusing how White Stuff feel the need to stick a junior member of staff onto a forum such as this and try to warm us to the new store with a discount of sorts. You claim you will be competition for the indies? You talk as though you are selling clothes from a couple of local London based stores, when in fact you have stores all over the UK and in France! You are a large chain in the making, why try to hide that fact? You avoid the High Street, but in turn attract High Street names! lol


You point out you have no 'sweatshop bargains' - does this mean you will be selling overpriced goods for yummies and their offspring? Where do other people go to buy clothing? I shall be coming in for a cup of tea, and you can have a piece of my mind whilst i'm in there!


regards,


Louisa :)

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Hello Lee. How was Cowes week?


I have been one of your detractors here on the forum and whilst I still maintain that I would be unlikely to wear any of your clothes I am not ruling out drinking your tea. Furthermore I am hoping that my children will end up considerably posher than I am so I might well be clothing them at your store.


I do hope you make a fortune in East Dulwich and continue to attract the jeuness dor'ee to this now incredibly prosperous neighbourhood.

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MadWorld74 Wrote:

-------------------------------------------------------

> hhmmm....in my mind you just don't seem to 'fit

> in' with the others stores on LL. You stand out

> like a big sore thumb.

>

> Sorry, you don't have my vote, just because I

> already see LL turing into Northcote Road (Yes I

> know we've heard it all before)

>

> I'm with you, Louisa on this.



Think not how White Stuff can fit in with Lordship Lane but how Lordship Lane can embrace the White Stuff.

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I'm with you Jah Lush! I'm not one to avoid issue's but there are ways to go about things! If William Rose's success in East Dulwich leads them to open more shops elsewhere will they be tarnished too? Green and Blue have a Clapham store too..... at what stage does an independent become too successful to be deemed acceptable?
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Nice bit of free advertising and publicity for your new money making location - please dont patronise us by wanting to be part of the community - yoyu caare littel for the "community" - you are there for the money - thats it - at least be hionest when you open your mouth/post on a site.
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And there was me thinking that any business's objective was to make money! The comment about Green and Blue was that they have more than one store, not that ED is linked to Clapham. I have just checked the White Stuff website and they claim to have "over 35 stores" does that really make it a "large high street name across the whole of the UK, and also in Europe"?
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I'm with Jah Lush on this one - everyone starts somewhere, good luck to White Stuff I say and welcome to East Dulwich. Every business on Lordship Lane is there to make money, I doubt that the shopkeepers wake up in the morning and ponder their day ahead and what their business will do for the "community".


White Stuff coming to ED will be good for Lordship Lane as surely people will come from elsewhere and bring trade to the other local shops.

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