I can’t remember where I read that figure but this article in the Grauniad from 2023 discusses Ocado results from 2022. The average shopping cart fell to £118 from £129 the previous year. But Ocado lost £500m that year on approximately 20 million orders (circa 400k orders per week). So, averaging out to £25 lost per order.
Obviously, the £500m loss includes various factors. But Ocado has existed for 25 years and only made a small profit in a couple of those years. The rest have been huge losses. Yet it continues to raise funds and speculation sends the share price up and down. In that respect, it’s like the UK version of Tesla.
Meanwhile, the main growth in the supermarket sector has been for Aldi and Lidl, who do not deliver.
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