I agree with what Loz is saying, objectively But in the real world, most of the people I encounter aren't open to persuasion, or argument It's a very gut-level, emotional "flood, sheeple, swamped, EU, immigration" repetitive cycle of thought Many are saying it's Labour/Con/Lib fault for not getting a compelling message across to voters but I'm not sure that's 100% the reason I think this emotion has been dormant but untapped for eons - what is different now is 21st century media, speed of communication and because Farage is no Griffin, the colossal airtime (compared with comparable parties in terms of votes, such as Greens) afforded Farage has led to a level of credibility being bestowed upon him that wouldn't normally have happened So the people who have been cowed by "PC" discourse feel more confident in speaking up.