The "excuse" is that they pay all that money (and presumably make handsome profits on their "investment") to televise football matches, not to mould and manipulate the game into something different. Footballers at every level tend to cuss just a little bit :'( when things go very right or very wrong, so if Sky wants to stick a microphone on players during the game they should know and of course do know what to expect. If the Premier League in its hypocritical wisdom elects to fine Rooney then Sky should do the decent thing and pay the fine for him. ("Premier League", "Rooney", "Sky" & "decent" rarely found in the same sentence no? :)))