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Taking the bus replacement from ED station today, I noted the shop towards the top of Walworth Road with the poetic title "Julie Know's Beauty." As in 'Well regarded for your good taste, this is something that you, Julie, know is beauty.'


I wanted to share the eccentric, lyrical sounding shop name

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https://www.eastdulwichforum.co.uk/topic/26798-julie-knows-beauty/
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I miss Noodels at the camberwell junction. That typo kept me entertained for years, until someone changed it to Noodles, one sign at a time over a year. When giving people directions to my flat, I'd always give them Noodels as a landmark. Noodels should be said in the same way as Rydel High (of Grease fame) for example. Gutted.

Coman Wrote:

-------------------------------------------------------

> Taking the bus replacement from ED station today,

> I noted the shop towards the top of Walworth Road

> with the poetic title "Julie Know's Beauty."


You do miss a lot of local colour by taking the train.

I don't know about poetic, but Julie Knows Beauty has at least one other branch, on the Walworth Road. On the same road, you'll also find Michael Leigh's Beefy Boys men's clothing shop

Ted Max Wrote:

-------------------------------------------------------

> I feel Coman is only telling half the story here

> and has deliberately quoted the sunshades out of

> context for comic effect. What a heartless

> b*stard.

>

> http://i45.tinypic.com/11t1uev.jpg


In response, I distinctly remember the shop name, Julie Know's Beauty. However checking Google Maps it seems I can only find the same store you have found.


I suspect that the shop owners started with the name Julia Knows Beauty and altered the name, perhaps in the hope that the deliberate misspelling would attract more business to the shop. This would be a careful guess.


To recap on my first post, I have included the words "Julie Know's Beauty" in a context where these words make sense, and I found the resulting sentence to sound fun and lyrical. I appreciate that the shop name could simply be wrong punctuation, but on closer analysis, I established that this may not be the only possibility.


I would like to commend the shop, even though I have no vested interest in it, for creating a noticeable name, and for nonethless creating a name which adheres to grammar.


I can appreciate how you thought I may have made the shop name up, however this is not the case. All the same, please let me know the reason that you consider me to be 'heartless b*stard."


Ray Coman

I think it was a joke Ray ;-)


I can't work out a way in which both approaches could be simultaneously grammatically correct?


If her name was Julia Know, then the apostrophe would work, but the lack of one would not.


However I suspect it's just an imperfect conjugation of the verb 'to know' for the third person singular.


If it was a sales and marketing strategy it was a poor one, since the deliberate error would only appeal to grammar pedants whose obsession with words suggests that like me they're no oil painting.

Huguenot Wrote:

-------------------------------------------------------

> I think it was a joke Ray ;-)

>

> I can't work out a way in which both approaches

> could be simultaneously grammatically correct?

>

> If her name was Julia Know, then the apostrophe

> would work, but the lack of one would not.


Unless the larger (non-awning) 'title' was intended as an informal 'first-name-basis' declaration of what Julia does, indeed, know and the awning statement (hereinafter referred to as the second 'conning') a description of what can be found in the windows o'ershadowed by said awnings and, this time, giving Julia's full name and deciding that her products were such as could be described as her 'beauty'.


There is a bucket of scallions round the back bearing the legend Julia Know's Her Onions which is a whole other kettle of fish.

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