It's contagious, and it's official (aka Tiny Little Things That Cause You Irrational Joy)
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By David Peckham · Posted
In what way? Maybe it just felt more intelligent and considered coming directly after Question Time, which was a barely watchable bun fight. -
Yes, all this. Totally Sephiroth. The electorate wants to see transformation overnight. That's not possible. But what is possible is leading with the right comms strategy, which isn't cutting through. As I've said before, messaging matters more now than policy, that's the only way to bring the electorate with you. And I worry that that's how Reform's going to get into power. And the media LOVES Reform. -
“There was an excellent discussion on Newscast last night between the BBC Political Editor, the director of the IFS and the director of More In Common - all highly intelligent people with no party political agenda ” I would call this “generous” Labour should never have made that tax promise because, as with - duh - Brexit, it’s pretending the real world doesn’t exist now. I blame Labour in no small part for this delusion. But the electorate need to cop on as well. They think they can have everything they want without responsibilities, costs or attachments. The media encourage this Labour do need to raise taxes. The country needs it. Now, exactly how it’s done remains to be seen. But if people are just going to go around going “la la laffer curve. Liars! String em up! Vote someone else” then they just aren’t serious people reckoning with the problem yes Labour are more than a year into their term, but after 14 years of what the Tories did? Whoever takes over, has a major problem -
Messaging, messaging, messaging. That's all it boils down to. There are only so many fiscal policies out there, and they're there for the taking, no matter which party you're in. I hate to say it, but Farage gets it right every time. Even when Reform reneges on fiscal policy, it does it with enough confidence and candidness that no one is wringing their hands. Instead, they're quietly admired for their pragmatism. Strangely, it's exactly the same as Labour has done, with its manifesto reverse on income tax, but it's going to bomb. Blaming the Tories / Brexit / Covid / Putin ... none of it washes with the public anymore - it wants to be sold a vision of the future, not reminded of the disasters of the past. Labour put itself on the back foot with its 'the tories fucked it all up' stance right at the beginning of its tenure. All Lammy had to do (as with Reeves and Raynor etc) was say 'mea culpa. We've made a mistake, we'll fix it. Sorry guys, we're on it'. But instead it's 'nothing to see here / it's someone else's fault / I was buying a suit / hadn't been briefed yet'. And, of course, the press smells blood, which never helps. Oh! And Reeve's speech on Wednesday was so drab and predictable that even the journalists at the press conference couldn't really be arsed to come up with any challenging questions.
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