I am a big Iceland fan. Some of their stuff is rubbish, but other stuff isn't, and for those on a real budget (like my family as I was growing up) it's a life saver. Now, I'm as big a fan of Val's as the next person, and they have been there forever and will be fine. I generally think it's a great thing for a supermarket to open up there. I am however surprised to hear it's a Somerfield.