That site has an interesting MO - almost like a tabloid newspaper, ironically. Start a campaign and then, even though your involvement is not at all pivotal (or even noticeable in this case), claim your 'victory'. Murdoch capitulated in the face of a pretty rare united front from the public. The Guardian and Nick Davies, the Hacked Off campaign, Tom Watson MP and Hugh Grant can all take a bow. I'm really not sure 38 Degrees had a whole lot to do with it. (Incidentally, 38 degrees is not the 'tipping point' of an avalanche either. You should pop along to one of Henry's Avalanche Talks. I'm not sure you could actually have a tipping point, as such, for an avalanche. The angle of a mountain isn't known for changing very rapidly.)