Did anybody watch Kill It, Cook It, Eat Iton BBC 3 the other night? It discussed a lot of the issues raised here regarding animal cruelty in food production. Very telling though was when they interviewed the farmers who raised the Kid Goats. They couldn't make up their minds on whether they were rearing the Kids in a "happy" environment for the animals benefit or for commercial reasons. It seemed they wouldn't slaughter a Kid under 3 months because they wanted it to have a nice life but then again if a customer wanted a younger one for a Greek Wedding then it was OK. And there is the paradox. Commercial food production versus the demands of customers. Twenty years ago people new little or nothing about battery farms etc. Then when the truth was exposed via programmes like Pandora's box the public (with increasing disposable income) began to take notice. The WRONG reaction is to instantly become vegetarian (in my view) but instead to be choosy (like Muttley, Woody etc) and force commerce to change or go out of business. We live in a Capitalist society so profit is the best weapon at our disposal. Don't eat ANY meat unless you know its provenance. Eat less meat but better quality. Unfortunately the victims of this success will be the very people already providing us with meat that has been properly reared, such as WR and Libretto's, because the supermarkets and their suppliers will respond once the balance tips towards battery farming becoming very bad for business. I hope that's not the case.