I have seen a number of Vaping Adverts on television , on buses and other places and it has made me curious over why a product that contains nicotine, an addictive product, does not conform to the same advertising rules that tobacco companies have to follow. Admittedly its marginally safer than tobacco based smoking, however it's long term effects and risks haven't been established scientifically yet. Is it right that we should expose young people to the temptation via advertising rather than trying to steer them away from seeing smoking (in any format) as cool ?