In my opinion, objectification of men is fairly common, but women don't generally have the economic power to call the shots in the way men do and are raised to be pleasers rather than demanders. Massive generalisations, but I am just trying to say that it's not the objectfication that's the problem, per se, but the lack of power of the majority of women versus men that is the problem. Plus the barbie/pink pony/princess/disney crap that girls get shoved down their throat from birth.