I wasn't suggesting that people using JW were bored women with too much money (you have to love the family room!). My point was simply that in an area like ED, small businesses will charge what people will pay. If people stop using their shop, they'll drop prices or go out of business. The OP even says how lovely it is, and that her kids spend their pocket money in there, which just goes to show that even if someone thinks the place is a bit pricey, they are still spending money in there. hellosailor Wrote: ------------------------------------------------------- > think that statement says rather more about her life than her customers! Not what I'd aspire to have written on my headstone, put it that way. She's a lovely woman, and very popular around here, but she was being honest. To be fair, I may have been paraphrasing, this was some years ago over a beer. LondonMix Wrote: ------------------------------------------------------- > Proved right about what? Did she say she could raise prices without losing customers or something? Proved right that in an area like ED, you can charfge top dollar, and people will still come and buy stuff. I don't see how anyone can deny that. And fair play to anyone who does use these shops, if you have the cash, and want to support local business people, then great, I'm not judging. I just look for the cheapest price (usually on line) and go there.