If a satirical construct is promoting a product, doesn't that mean that "we" are being asked to think the product is rubbish? ie If Tom Ford is beloved of vapid, self-obsessed monsters like DulwichMum then "we", being the right-minded readers in on the joke, wouldn't want to be seen dead in Tom Ford, for fear of being thought of as sharing the tastes of vapid, self-obsessed monsters. Therefore, I conclude the author behind DulwichMum is actually in the pay of Boots No.7, and is conducting an effective counter-campaign against over-priced "designer" cosmetics. No further questions, m'lud.