Jack Wills coming to ED?

[MitchK]

Good news, if true. Another step closer to being a bit more than 'just the posh part of Peckham'.

Now, where did I put my deck shoes?

[duchessofdulwich]

im all for new business opening up in the area. so lets watch this space...

[TJ]

I think Jack Wills is pitched a little younger, with Aubin & Wills pitcher higher. Agreed with cate that the pricing structure is very lopsided and I am sure as a growing brand this is part of a future strategy.

sophiesofa Wrote:

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> Jack Wills is for rich Bristol University students

> IMO

[sophiesofa]

To be honest i don't know much about it but I just went on their website and their logo is Jack Wills, University Outfitters. I had pictured it being rugby shirts in various pink hues but it's not, some of it is quite nice.

[Louisa]

?50 plus for a t-shirt jeepers creepers, they're having a bubble bath in my language! Well if you can afford to splash the cash on this sort of thing good luck to you, but i'll be sticking with somewhere slightly less niche!

Louisa.

[sophiesofa]

I can't afford it but I think it could work in ED so good luck to them

[tallulah71]

Perfect uniform for the over priveledged DCPS / DC boys and JAGS girls. Also, would we all rather go back to the 'cheerz' and fried chicken shops of old? Come on - you have to take the rough with the smooth in ED. You pays your money...You Don't have to buy the stuff, but someone Jack will(s)

(sorry...)

[sofaRunner]

what a dreadful thought! they are really over-priced & unimaginative. it's all going cupcakes & preppy sweatshirts round here

[tallulah71]

I know. I bought some socks form there (I was staying at my dad's and needed a pair) effing 14 quid. And they didn't fit. AND I'm 38....

[Louisa]

It's weird if you ask me. ED seemed to be heading quite neatly into the gentrified mode of almost Clapham proportions with it's organic shops and overpriced polo sweatshirt stores - then came the credit crunch. The tail took a dramatic twist, and just like a half finished masterpiece by Picasso, the gentrification came to an abrupt halt. Lordship Lane has boutique sat comfortably next to chicken shop (for now).. Will this continue? Will Jack Wills and other posh folk shops continue in the same mould as White Stuff? Nail biting times for Judith from the home counties who is desperate to leave her recently bought bargain basement terrace on Zenoria Street, but cannot bare walking past the likes of Iceland on the way incase she see's a poor person! Tough times for Judith! ... Will ED's gentrification process continue.. Jack Wills, over to you my friends

Louisa.

[cate]

You can always go to Rye Lane for a change of scenery.

[tallulah71]

Anywhere past Iceland and you'll definitely come across 'poor people' I'm afraid Louisa. Suggest you get back to the home counties!!! (Have you ventured into neighbouring Peckham yet??? OOoooh....)

[Louisa]

Dont get me started on Peckham, I wont stop.

Louisa.

[Jeremy]

I heard that they're moving into the shop next to Waitrose.