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I think Jack Wills is pitched a little younger, with Aubin & Wills pitcher higher. Agreed with cate that the pricing structure is very lopsided and I am sure as a growing brand this is part of a future strategy.



sophiesofa Wrote:

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> Jack Wills is for rich Bristol University students

> IMO

Perfect uniform for the over priveledged DCPS / DC boys and JAGS girls. Also, would we all rather go back to the 'cheerz' and fried chicken shops of old? Come on - you have to take the rough with the smooth in ED. You pays your money...You Don't have to buy the stuff, but someone Jack will(s)


(sorry...)

It's weird if you ask me. ED seemed to be heading quite neatly into the gentrified mode of almost Clapham proportions with it's organic shops and overpriced polo sweatshirt stores - then came the credit crunch. The tail took a dramatic twist, and just like a half finished masterpiece by Picasso, the gentrification came to an abrupt halt. Lordship Lane has boutique sat comfortably next to chicken shop (for now).. Will this continue? Will Jack Wills and other posh folk shops continue in the same mould as White Stuff? Nail biting times for Judith from the home counties who is desperate to leave her recently bought bargain basement terrace on Zenoria Street, but cannot bare walking past the likes of Iceland on the way incase she see's a poor person! Tough times for Judith! ... Will ED's gentrification process continue.. Jack Wills, over to you my friends


Louisa.

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