'The problem is that people seem to believe that if some thing is twice the price it must be better. Especially if they feel they can afford to eat something that's off limits to others...' I'm sorry but this is a very sad comment. Do you honestly think people go and buy a loaf bread so they can gloat that it might be too pricey for other people? Fags are about ?8 a packet. That doesn't seems to stop people from all over the country, rich or poor, chuffing them down by the bucketload. Maybe smokers are gloating looking at me as they spark up in the belief I can't afford their stinking cigs?