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John Lewis Ad

aquarius moon

By aquarius moon
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Loz

Loz

Posted
Posted

scotslass Wrote:

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> Really - did you know it cost ?7 million to make!

> WTF in this day when people are really struggling


It cost ?1m to make the ad, but the whole campaign is costing ?7m. They are paying ?750k just for the 2 minute X-factor spot tomorrow night.

Applespider

Applespider

Posted
Posted

Some of the cost of doing it did benefit south London. The animation company who did the filming of the ad are apparently based in Clapham and the company that produced the accompanying windows in JL Oxford St (the woodland animals made out of household goods) are from Croydon.


The M&S advert didn't appeal quite so much since I did end up questioning exactly why her clothes kept flying off and gratuitously showing her underwear. The JL one at least suggests spending the day with friends is more in keeping with the spirit of Christmas - and that gifts should be thoughtful rather than simply costly and come in bundles.


LN - sure they'll miss your dollars but given #hareandbear has been trending on Twitter positively, I suspect it will be made up by others. At least both of those companies pay their taxes so better to buy gifts there than from some others.

titch juicy

titch juicy

Posted
Posted
The M&S advert appealed greatly since her clothes kept flying off and gratuitously showing her underwear. The JL one at least suggests spending the day with friends is more in keeping with the spirit of Christmas - and that gifts should be thoughtful rather than simply costly and come in bundles.
Ann

Ann

Posted
Posted

Just watched for the first time, I liked it but have always loved John Lewis. Lived in the US some years ago and visited some well known stores, I don't think we have much to complain about here in the UK.


Gosh, John Lewis and Selfridges are just a 12 bus ride away! We are very, very lucky.

aquarius moon

aquarius moon

Posted
  • Author
Posted

buggie Wrote:

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> Is it bad I'm disappointed the John Lewis ad

> didn't make me cry?! Have come to expect it in

> recent years & instead I've been left feeling

> sorry for the bear being woken up several months

> early!



Why? He wanted to take part in christmas. You should be happy for him!

Burbage

Burbage

Posted
Posted

buggie Wrote:

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> Is it bad I'm disappointed the John Lewis ad

> didn't make me cry?!


Yes. Although the jumped-up draper has spent ?1m of its customers' ex-money on the best by-the-yard mawkishness the nation's most talented cynics could produce, the expectation that feeding it back to them in the viciously profitable form of CGI sentiment will result in both undiluted adulation and a chance to prise its punters' purses once again may have been over-stated, however perky the flouncy little execs that flogged this hogwash might have been about it.


Such manipulative tosh might well have an effect on the feeble upper-lips of the top 20% or so, who have little else to warm the clammy remains of their self-entitled little hearts, not to mention an easily-calculated psychology. But it's unlikely to do much at all for normal people.


So, in this case, your disappointment is entirely unjustified, and my advice would be to stop fretting about it and turn your attention to the many other, and utterly genuine, disappointments that life has to offer.

minder

minder

Posted
Posted

I don't know what to say really. The Christmas hype by the major stores are meant to make us feel all lovely to buy their over-priced bits even though there's so much more going on in the world.


My dear Mum would have been 80 this Christmas Day but she only had an orange as a birthday/Christmas day present during her childhood.

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