John Lewis Ad

[aquarius moon]

The new John Lewis christmas ad is being shown in full tomorrow during the first break in 'X Factor'.

It's so cute. I thought the snowman was good, but this one's even better.

Brought tears to my eyes!

[giggirl]

Sweet

[scotslass]

Really - did you know it cost ?7 million to make! WTF in this day when people are really struggling

[maxxi]

Ah, that'll be the fee for the genius that is that fatuous bint Lily Allen then.

[Loz]

scotslass Wrote:

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> Really - did you know it cost ?7 million to make!

> WTF in this day when people are really struggling

It cost ?1m to make the ad, but the whole campaign is costing ?7m. They are paying ?750k just for the 2 minute X-factor spot tomorrow night.

[aquarius moon]

Regardless of the money involved, all I'm saying is that it's a nice feelgood ad.

[LadyNorwood]

John Lewis, Marks & Spencer - 2 companies who will never see my 'dollars' again - what a load of pretentious, 'touchy-feely' shite..... The admen must be laughing their fancy socks off....

[Applespider]

Some of the cost of doing it did benefit south London. The animation company who did the filming of the ad are apparently based in Clapham and the company that produced the accompanying windows in JL Oxford St (the woodland animals made out of household goods) are from Croydon.

The M&S advert didn't appeal quite so much since I did end up questioning exactly why her clothes kept flying off and gratuitously showing her underwear. The JL one at least suggests spending the day with friends is more in keeping with the spirit of Christmas - and that gifts should be thoughtful rather than simply costly and come in bundles.

LN - sure they'll miss your dollars but given #hareandbear has been trending on Twitter positively, I suspect it will be made up by others. At least both of those companies pay their taxes so better to buy gifts there than from some others.

[titch juicy]

The M&S advert appealed greatly since her clothes kept flying off and gratuitously showing her underwear. The JL one at least suggests spending the day with friends is more in keeping with the spirit of Christmas - and that gifts should be thoughtful rather than simply costly and come in bundles.

[????]

This or constantly spammed by Amazon, benefitting two US companies, Google and amazon, who don,t do much for this country...including paying taxes.....I knw what I,d rather

[giggirl]

I adore John Lewis. It's the first place I look for a lot of things for the house.

[indiepanda]

The advert is very cute, but oh dear, Lily Allen. What a lame cover. I think I'll turn the sound off next time it's on.

[giggirl]

Yes the music is a let down. Could have done so much better.

[Ann]

Just watched for the first time, I liked it but have always loved John Lewis. Lived in the US some years ago and visited some well known stores, I don't think we have much to complain about here in the UK.

Gosh, John Lewis and Selfridges are just a 12 bus ride away! We are very, very lucky.

[buggie]

Is it bad I'm disappointed the John Lewis ad didn't make me cry?! Have come to expect it in recent years & instead I've been left feeling sorry for the bear being woken up several months early!

[aquarius moon]

buggie Wrote:

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> Is it bad I'm disappointed the John Lewis ad

> didn't make me cry?! Have come to expect it in

> recent years & instead I've been left feeling

> sorry for the bear being woken up several months

> early!

Why? He wanted to take part in christmas. You should be happy for him!

[Bluerevolution]

Bears hibernate, I'd be really really pissed off if some jumped up Bunny woke me up

[Burbage]

buggie Wrote:

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> Is it bad I'm disappointed the John Lewis ad

> didn't make me cry?!

Yes. Although the jumped-up draper has spent ?1m of its customers' ex-money on the best by-the-yard mawkishness the nation's most talented cynics could produce, the expectation that feeding it back to them in the viciously profitable form of CGI sentiment will result in both undiluted adulation and a chance to prise its punters' purses once again may have been over-stated, however perky the flouncy little execs that flogged this hogwash might have been about it.

Such manipulative tosh might well have an effect on the feeble upper-lips of the top 20% or so, who have little else to warm the clammy remains of their self-entitled little hearts, not to mention an easily-calculated psychology. But it's unlikely to do much at all for normal people.

So, in this case, your disappointment is entirely unjustified, and my advice would be to stop fretting about it and turn your attention to the many other, and utterly genuine, disappointments that life has to offer.

[Loz]

Have Burbage and Woodrot merged into some sort of super-cynic?

[Dulwich Born And Bred]

I was Teary watching the advert .

The photo attached from Facebook made me laugh though .

[minder]

I don't know what to say really. The Christmas hype by the major stores are meant to make us feel all lovely to buy their over-priced bits even though there's so much more going on in the world.

My dear Mum would have been 80 this Christmas Day but she only had an orange as a birthday/Christmas day present during her childhood.

[ninabarry]

I say Poundshop is best to make us feel all lovely at Christmas, its cheap and its cheerful an it wont bring tears to your eyes!

[Jah Lush]

Fcuk me! People getting excited about a fecking advert on the telly. Get a life you saddoes.

[Annette Curtain]

Bring back Victor Kiam

Them were proper ad's

[northlondoner]

scotslass Wrote:

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> Really - did you know it cost ?7 million to make!

> WTF in this day when people are really struggling

Yes the money could have been distributed amongst the poor .0