Sean, sainsburys sell more than just meat and veg. If you're doing the weekly shop for a family of 4 it's a hell of a lot cheaper to do it at a big Supermarket, it's also a lot easier to drive there rather than walking there and back laden down with kids and shopping bags. Sainsbury's also beats Somerfield for range of products as well as price, the butcher's is reasonably priced but SMB and the place on NC are not (?1 for an organic chilli?). As a neighbour of Mixulee I completely understand where he's coming from.