Iceland is good for some stuff, like discounted (and branded) toothpaste, mouthwash, shampoo etc. Their milk, yoghurt, cream and probiotic drinks are really good value, as is toilet roll, frozen prawns, peas etc and tinned beans, chickpeas and the like. There are hardly any queues, you can get freerange eggs for ?1.25 and the check out woman calls you 'babe'.