Arghhh... straying off topic... but... Yes the consumer can be held partly to blame for the decline of cod stocks, after all, there are plenty of other tasty fish around. But surely retailers, wholesalers, fisheries, and the government have to take some responsibility too. I am a cynical kind of person, and unfortunately I believe that you can never rely on the public doing "the right thing". Most of us need carrots and sticks to push us in the right direction.