louisiana Wrote: ------------------------------------------------------- > "you can't be a critic until someone is willing to > pay for your services and you can claim to have a > mandate." ... > I write as someone who was paid in the distant > past to write about wine and fortified wine from > particular parts of Europe Louisiana, I write as someone on the other side of the equation and it seems that things may have changed considerably in recent years. It can be nigh on impossible to get a broadsheet wine writer onto a lavish press trip - but even if you do, there's no guarantee that they'll write about the wine at the end of it, or that if they do, that it'll be a positive review. Perhaps I was doing it wrong, but if I'd known I could have slipped Jancis or Tim Atkin a couple of cases of australian plonk in return for a good write up, I would have had some very happy clients. These days, it's bloggers who tend to get targeted for press trips - altogether an easier sell. Edited to say, not posting to be argumentative, just that I think some journos can be given the benefit of the doubt not to have been paid off.