Acid Casual, do a quick google search and then come back and tell me that Tesco aren't involved in any vile PR campaign It's naive to assume that they're doing it out of the goodness of their hearts. They do it because they know that's what the public wants and expects from retailers. As a PR professional, I take offence at your vile PR campaign comment - ill-informed, ill-considered and frankly a little smug. And clearly, from the tone of your post, it would seem that their PR campaign is indeed working.