Many of the small shops we have in ED manage to survive by offering something the supermarkets can't... in terms of quality, selection, service, expertise, niche interest, etc. That's why people go out of their way to use them. It's unrealistic to hope to attract customers just because you're a local high street retailer. If you consider the daily routine of many families these days... drop off kids in nursery at 8am, go to work, pick up kids at 6pm, cook dinner, collapse... there has to be a really good reason to make time on the weekends to visit your local butcher, baker, etc.