Aladam888 Wrote: ------------------------------------------------------- > I had heard of paid guides that took you to > popular resturants, but "unpaid" personal > "shoppers" is a rather new term for me. Even if > there were such people around, surely they would > demand some compensation for the time they spend > on you, and that way this activity would be > commercialized. dear god, personal shoppers have been around for years - I can't understand the incredulity on this thread. Clearly the point is that in a department store, it's easy to be overfaced by the 3+ floors of choice and give up before you've found what you're looking for. Or not shop the concessions you don't think are your bag, only to find you're missing out on some good stuff. Or, if you're looking for a nice black pant suit, trust someone who actually works there to know where all the nice black pant suits are. Or be tired after a long week at work and want someone else to do the schlepping for you, while you have a nice cup of tea / glass of wine and a read a magazine. It's pretty straightforward why shops offer this service. If they can find something that suits your requirements and style you're more likely to buy there than somewhere else, and buy more. And they can upsell with accessories, and send you info when your favourite designers come in encouraging repeat purchase. Makes perfect sense. And you have to make an appointment so there's no danger of being overrun. As for taking friends / family - Christ, I wouldn't trust them to choose outfits for me. Tell me whether I look fat, sure, but I didn't spend this long honing my impeccable fashion skills only to be dragged to Karen Millen or Boden. YOIKS!