Kings haven't done that either, it's just the way you and some others are choosing to read it, so that you've got something to shout about. When I was at school, the music teacher started a trust, as he never wanted kids to have to pay for music lessons, and face poor kids missing out just because of money. He has since contacted lots of us and asked if we'd like to make a contribution now we're grown up and working. Some did, others didn't because they couldn't. There was nothing cheeky in his asking though. At the end of the day, Kings has a charit attached to it, the charity has fundraisers, who's job it is to both advertise the charity, and to convince people to give money to the charity. Despite this stupid thread, I suspect that the mail out did indeed spread the word, and probably got a few donations. Job done. You can't please everyone, especially when some people are so determined to find offence in everything, just to give them a new soap box to get on. Life is way too short to worry about this so much. It'll be even shorter if Kings don't have any cash.