uncleglen, everyone's opinion is valid of course, but I tend to disagree. Children and teenagers see adults drinking alcohol all the time, they already see it as the standard way for adults to socialise, relax, celebrate, etc. They see drinking as a sign of being a grown-up... alcohol's role in society is surely a far stronger lure than advertising could ever be. Advertising may affect the choice of brand, but in my opinion is unlikely to be the cause of underage drinking.